Everyone wants their products to be natural, bio, eco or organic. In fact, we’re more health conscious and care much more about the environment than we did about 20 years ago. Marketers love to claim that their brand’s natural or organic products are better for your face and body. While that’s certainly true if the product comes through on its promise of health-conscious ingredients, it’s more important to do your research and find out what it all means.
While you may think natural and organic mean the same thing, they actually don’t. Marketers have this great ability to confuse us with what this all means. I’m sure anyone who reads this will agree they see natural skin care products as healthy and better than the alternative. Don’t let those labels fool you though. Do your research and find out if their claims are actually true before spending money. Some of the best skin care products in the world use natural ingredients, you just need to know how to find them.
As you can see, this can be confusing, so we wanted to outline the difference between these four labels.
Walk into any beauty product aisle and you’ll find natural skin care and makeup products everywhere, or at least, a product that claims it’s natural. Because the term “natural” is not regulated by the FDA, if a product has even a small amount of natural ingredients, a company can slap a “natural” label on it. If you got your product from a local producer, chances are good you have a real natural product, but make sure to ask about the ingredients. You should always remember to check the label of any product you find. If you read the ingredient list and can pronounce fewer and fewer words, the more likely the product isn’t as ‘natural’ as they’re claiming.
The term “eco” is also not regulated, so while the label may make “green” claims, that eco product may be filled with chemicals. Don’t forget to check the label!
We hear the term “organic” all the time. Regulated by the FDA, organic products like organic makeup are certified and tested. The ingredients in these products are organically farmed and are always guaranteed to be pesticide-free and not genetically modified. If the products want to be deemed as strictly organic, the product has to be made of 95% organic ingredients, otherwise, you’ll see a label that says the product was made with organic ingredients.
If you’re concerned about where the ingredients come from and the environment they were in, bio products are for you. They step it up a notch from organic products and are as green as can be.
designHouse offers a lot of different types of organic, natural, eco and bio cosmetic products so feel free to check out our selection online or in-store. If you’re still confused on what the differences are and which type of products are best for you, come and visit us at one of our locations! Ask any of our stylists, they’ll be happy to help you find the right product.